The Experiment

Rainbow Trout

It all began with what I call, “taking self-portraits” and being inspired by professional photographer and fishing guide Cam Miller. Often fishing alone (far down river from my fishing partners) and being somewhat obsessed with measurement, I was challenged with taking quality pictures of the fish landed without an assist. This meant managing multiple variables including:

  1. The fish itself (often uncooperative and must be kept in the water “ALAP”).
  2. The net.
  3. The water/current.
  4. The lighting (angle of the sun and shadows).
  5. The background (fiver bottom, plants, rocks, tree stumps etc.)
  6. The camera and ability to auto focus – close up with one hand (often with a flash).
  7. The weather (frequently with rain or snow).

I discovered that the challenge of taking self-portraits enhanced my enjoyment of fishing and created the opportunity to share this incredible experience with others (some who fish and many who don’t – but appreciate the photography). The majority of the fish assembled in this portfolio are self-portraits but many of the largest fish required an assist from a fellow fisherman. The latest digital camera technology allows people to take extraordinary pictures with smaller and lighter equipment. The ability to hold the camera in one hand while managing the seven variables I’ve described above is something that took me several seasons to master. The most difficult being the fish itself where that larger the fish, the higher the degree of difficulty in capturing the best photos.

I first shared my fishing self -portraits with my friends, family and fellow fishing partners. Their feedback was, “that’s nice.” After a few thousand pictures, my critical eye and “variable management” skill improved and the feedback changed to – “WOW, that’s a great shot.” Most recently, I’ve reached the level where the feedback is – “Man, that’s a spectacular picture!” Over the past two years, I’ve even published three calendars of pictures that capture the entire year of fishing. For 2012, the themes are 1. The Fall fly fishing campaigns in Yellowstone and 2. The migratory Brown trout in Upstate New York.

Brown TroutSince I travel about 150,000 air miles per year (on Delta) and pretty much get seated in first class on every flight, I then began to share the photos with my consulting clients, the passengers seated next to me on airplanes or anyone who I felt would give me meaningful feedback. Reviewing pictures on my i-Pad allowed people to look over my shoulder and occasionally, I would be seated next to another person who was passionate about fishing. The entrepreneur in me combined with the collective feedback from people who showed interest led me to the decision to set up this venture (

The fish portraits are ideal for outdoor recreation retail/fly fishing shops, hotel common areas, restaurants, business offices, physician waiting rooms and “man caves/dens.” We hope you enjoy the photos in our portfolio and if you decide to purchase the large format pictures for yourself, relatives, friends or others, we’re confident that you won’t be disappointed.